Bamboo Textiles

bamboo sweat towels for Zumba

Origin

In 1986, Perez forgot his tape of aerobics music for a class he was teaching. He took the tapes he had in his backpack—consisting of traditional salsa and merengue music—and improvised a class using this non-traditional aerobics music. After finding initial success in Colombia, he moved to the United States in 2001, where he teamed up with cofounder Alberto Perlman and a childhood friend, COO Alberto Aghion. The trio produced a demo reel, and the concept was discovered and licensed by a company called Fitness Quest to create a direct marketing campaign and a line of home videos.[6

6th August 2012, 14:27
 

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Page updated 6th Aug 2012, 14:27

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