Nobody seems to want to pay the 20% premium which organic cotton costs. A bit like the situation in supermarkets with organically grown veg.
Bamboo is different. There is no premium to pay for the way Bamboo is grown. No irrigation, no chemicals or pesticides and whats more it's naturally bio-degradable.
It seems then that Bamboo is the most environmentally friendly sustainable fibre on our long suffering planet.
Tell us if you think differently. Eco-friendliness comes naturally with Organic Bamboo!